After Google, YouTube is the largest search engine with a score of over 5 billion videos viewed each day on the platform. You must promote your brand on this huge platform, right?
If you are wondering why you need to consider YouTube as a platform to market your brand, then the following facts have something to tell you.
YouTube has 2 billion logged-in monthly users. In addition, each YouTube visitor spends 19 minutes per day on the platform on average.
This isn’t all, YouTube audience is much more beneficial to the marketers as from the US alone, 62% of users access YouTube daily.
The impact of YouTube is profound. This shows that people not only look for a high-speed internet service like that of Spectrum Internet but they also prefer watching content through the internet rather than cable TV.
Preceding statistics show how valuable this platform is for marketers who are looking for opportunities to market their brand to a wider audience.
However, if you are still not convinced, hear us out.
How YouTube Helps in Improving SEO
The second largest search engine not only helps marketers in improving their SEO but with its unique content-demanding strategy, it lets brands work on their overall brand presence as well.
Unlike, other social media platforms that limit promotional tactics, YouTube allows marketers to come up with unique content that catches the attention of its audience for a longer period.
In comparison to Facebook, the social media network with the highest number of users, marketers on YouTube can make longer videos. Facebook recommends marketers create video ads for up to 15 seconds. On the other hand, YouTube lets video ads be as long as 30 minutes. Considering this particular aspect, YouTube can be an intimidating tool for marketers. Therefore, we have some tips and takeaways for newcomers as well as YouTube pros.
Select Your Format
As we said above, YouTube allows marketers to preach creativity through content on the platform. However, the wide range of content on YouTube often confuses marketers in choosing the right format
for their brand. It is important to understand your brand first then choose the format of content for YouTube marketing.
For instance, most makeup brands are using one of the most searched YouTube formats, “How to” and “Tutorials.” These makeup brands show their targeted audience how they can use brand products to create the perfect look. This shows that choosing the format for YouTube marketing that suits your brand is necessary to reach out to the targeted audience.
To understand which formats brands utilize to market their product on YouTube, follow the list below:
- Explainer YouTube Videos
- Vlog (video blog)
- Product review
- Talking head
- Screen share (in which you film what you’re doing on a computer screen)
- How-to or tutorial
Use Keywords in Content
An effective marketing strategy and keywords work side by side.
If you are thinking about why you need to have proper keyword knowledge for YouTube, the platform that solely generates videos, then here is the reason why:
Keywords play a crucial part in a successful YouTube marketing strategy. Keywords show what the video is about. For instance, if you are selling handmade embellished jewelry then you could use keywords like “Hand Made Jewelry” or “Beautiful Hand Made Jewels.” However, if you use words like “Beautiful Jewelry” in your YouTube title, description and tags then it will only confuse your audience into thinking you’re selling anything but handmade jewelry. In addition, that is how you lose communicating your business’s unique selling point, which in this example was handmade jewelry.
Another reason why YouTube recommends using proper keywords is that the search engine provides the most relevant videos to the users who will search for a video like yours. Therefore, if you do not put the right keywords in the right place then you might not end up in users’ recommended videos on YouTube.
Do Not Forget CTA’s
Nothing repels a YouTube audience more than forceful selling. You do not sell anything directly on YouTube; instead, what you do is generate leads from the platform that you can market to continually.
The effective way to make sure your audience reaches where you intend it to reach is by including a link to your website or landing page in your video description.
Other conventional ways for a call to action are asking viewers to rate your video, subscribe to your channel, and follow you on Twitter, Facebook, or any other social media platform.
Now that you are familiar with what tips and tricks you need to use for effective YouTube marketing, we hope you are getting started with creating a YouTube account and then a channel if you have not created it already.
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