Businesses find text messaging as an affordable and most convenient way to connect with their employees and customers. Yet, WhatsApp came into the spotlight as the best technological tool to communicate, and the statistics never lie.
According to researches,99 percent of WhatsApp messages had an open rate – a way better than SMS text messages. Average users also open and check their WhatsApp 23 times a day. Businesses should take note of these numbers as they grab customer’s attention. Besides, WhatsApp gives businesses the chance to share and spread attachments,
multimedia files, and links with people.
However, engaging in mobile communication as a business is easier said than done. CEOs and small-time entrepreneurs must take note of the text messaging compliance.
With transparency and the brand are on the line, WhatsApp and other messaging applications are trustworthy companions in the workplace by offering transparency essential for maintaining a connection with the workers and reaching wider audiences. They revise and uphold new policies to assure that personal information and private details are secured
Due to prevailing laws and regulations protecting privacy, the Securities and Exchange Commission (SEC) and other financial regulators are strict in allowing businesses to use WhatsApp and other mobile text messaging apps. Therefore, companies should also keep track records of every text, call, and interaction to avoid lawcourt sues for data leaks concerns.
On the other hand, keeping records can be time-consuming and takes effort from the employees. Thus, paving the way for Signal recording and other mobile archiving systems to offer assistance. Aside from securing mobile recordings, such programs give workers a hassle-free mobile experience. Nowadays, businesses invest in mobile archive service providers to record every detail of their interactions.
Companies should also apply necessary changes in their firms’ compliance policy to abide by the rules and regulations. One that states specifically the business’ expectations from its employee while using those mobile messaging services. A guideline that workers and customers should keep in mind throughout working hours as every message and call is archived.
For more information, check this infographic by TeleMessage